How do you measure your business mojo? And what can you do if your mojo is off?
Part 1 – measure your mojo
I’ll start with this part. Mind you, I’ve used the word mojo four times now assuming you know what I’m talking about or you watched Austin Powers too. With Austin, he lost his mojo and his self confidence and spy skills (and his sexual prowess, but we’ll gloss over that). With your business it’s that feeling where things are a bit flat. Things might feel hard work or you feel like you’re always playing catch up.
Let’s just pause again there. This is perfectly normal. All businesses work in cycles, it’s not possible to perform consistently at 100% without having little lulls. Individuals will, teams will, a business will.
How to measure
On to how you measure it. Measurement is simple. Ask questions. Is it just you in your business? Check in with yourself. Do you have a team? Ask your team. Is it your empire you’re concerned about? Same again, ask questions.
I listened to James Taylor of Macildowie Recruit and Retention speak at the SCUBA networking event yesterday about how he likes to survey his staff each December to check in and see how they are before 2 weeks off over Christmas. I didn’t ask what questions he asks, but I will when I follow up.
The hardest part to any of this is you need to ask questions about feeling. These are not simple yes/no answers. Because language is so complex, things will be lost in translation and lose context. This is often why businesses get to a certain size and the owner doesn’t really feel like they know what is going on anymore. But still, you must ask. And if you’re not sure what to ask, find an expert to help rather than rush it and get responses that get even more lost in translation (yes, I had an old employer who did exactly that, every year).
Part 2 – Mojo is off – now what?
So you’ve run a survey, had some feedback and the team feels off so now what do you do? First of all, don’t panic. If things are that bad, the staff have already started packing their bags so an impulse reaction won’t matter a bit. More likely you’ll cause those that weren’t thinking about a move to start thinking something is up. Below I walk through 4 steps to recover your business mojo.
4 steps to recover your mojo
Step 1 – Vision and Strategy
Do you have a simple vision for your business? If so is it clearly communicated to your staff so they fully “get it” and know the strategy you’re using to get there?
Step 2 – Your Core Values
Do you have core values in your business? Are they clear? Are they genuine or just picked from a list and printed on stickers to go on the wall? Do you include them in your regular staff reviews?
Step 3 – Managing Issues
Every business has issues, any that say they don’t are lying. The difference is how you manage them when they turn up which separates you and your competitors.
Step 4 – Progression
Is there a progression plan in place for your staff? Do they feel valued and see where they might be in the future?
With any business, momentum is not consistent. I work with clients to set 12 month targets that can’t be changed during the 12 month period that they were set so that they act as the measurement of progress. With the pandemic we’ve had, it’ll be natural for things to have been quieter at the start of the year, a massive flurry in the middle, then a slide back again now.
If you need any help with measuring your business or help with the 4 steps above, that’s where we can help.